The length of time before you will require access to most of your funds. In simpler terms – how long are you able to invest before you will need your money back? This element of the investor profile is important as the time horizon affects the suitability of your investments, including asset mix and choice of investment product.
Investment objectives are the goals or intended results you want to achieve from investing. Understanding your investment goals helps determine the types of investments best suited to achieving them. The investment products used to achieve different goals have varying levels of risk and potential returns.
Your financial situation including your assets, debts and the amount and stability of your income are all important when determining how much risk you can take with your investments. In addition, the larger the portion of your total assets that you are investing, the more conservative you might wish to be with this portion of your portfolio.
Your comfort level with risk is important in determining how conservatively or aggressively you should invest. Generally speaking, you need to consider accepting more risk if you want to pursue higher returns. If you decide to seek those potentially higher returns, you face the possibility of greater losses.